By Bright Kofi Agamah
Bamcok50@gmail.com
The General Secretary of the Industrial and Commercial Workers Union, ICU-Ghana, Morgan Ayawine, says the current global technological developments call for institutions and individuals to embrace digitalisation for quality service delivery and enhanced productivity. He said the digital transformation has a lot of employment opportunities, which can contribute to addressing unemployment challenges.
Mr. Ayawine, said this in Accra, at the launch of the 50th Anniversary of the Ghana Hairdressers and Beauticians Association, GHABA. The ICU General Secretary encouraged Ghanaians not to toy with development in this digital era, because of the immense benefit it offers for the country’s future.
He indicated that “In this day and age, every effort, every interest, enterprise, every activity be it individual or corporate, is driven by technology without which you would be found wanting or completely left behind in the world’s scheme of things in the areas of education, business, politics etc. Every organisation, therefore, wants to be progressive and keep abreast of the prevailing world order.”
The ICU Chief Scribe, therefore described the theme for the launch of GHABA’S 50th Anniversary, “ACCELERATING THE ADOPTION OF DIGITAL SOLUTIONS IN THE HAIR AND BEAUTY INDUSTRY: THE ROLE OF GHABA”, as very relevant.
According to the ICU General Secretary, the global technological advancement is such that the interest, hope and aspirations of people are changing with it.
Mr. Ayawine remarked “Coincidentally, and appropriately too, DIGITALISATION has become the MANTRA for all activities in Ghana today. It is, therefore, encouraging that GHABA is adopting digital solutions in the Hair and Beauty industry.”
He challenged GHABA members to remain steadfast and stay focused on the noble task of helping to make young women employable. He noted that the arduous task of training young women and imbuing them with employable skills to make them fit into society and play their roles as worthy citizens is highly commendable.
According to Mr. Ayawine, “the impartation of skills to young women which make them employable, indeed, adds to the growth of the country’s Gross Domestic Product (GDP) and enhances the national economy.”
The National President of Ghana Hairdressers and Beauticians Association, GHABA, Madam Tina Offei Yirenkyi, said members are not relenting in their effort at adopting tailor-made digital solutions to promote their businesses.
She said as a stakeholder in the informal sector, “we will not be left out since the adoption of digital solutions is the new way to go in this present time. The time has come for as actors in the beauty industry to take advantage of digital solutions to manage and promote our business to remain competitive in this technological era”.
In view of this, the Executive of GHABA have engaged some experts in digital solutions relevant to our line of business. She urged all members to embrace these interventions when the time comes for its rollout.
She paid glowing tribute to the six women who formed and duly registered the association in 1972. They are Madam Margaret Sappor, Mrs. Millicent Ocansey, Mrs. Fanny Ochere, Rev Bertha Dola of blessed memory, Mrs Irene Afriyie, and Mrs. Victoria Assuman. Also worthy of commendation is the mother union, ICU, which has helped GHABA to come this far.
Present at the programme were the ICU Deputy General Secretary in charge of Operations, Emmanuel Benimah, the Deputy General Secretary for Administration, Samuel Ananga, Chief Industrial Relations Officer, Madam Marku Vondee, among others.
