By: Franklin ASARE-DONKOH
Flow Delly, who previously managed award-winning rapper Medikal, has called for increased investment and structured support to help Ghana’s music industry thrive.
Speaking passionately about the challenges plaguing the music industry, in an interview with the media, Mr. Delly appealed to stakeholders in the sector as well as the government to urgently give financial backing, create better royalty systems, and more recognition for Ghanaian artists on the global stage.
According to the Artist Manager, many talented musicians are struggling due to a lack of adequate support. “We all know there are so many talented artists out there who need help. It’s heartbreaking to see artists with great potential struggle,” he lamented.
Mr. Delly further pointed out that the biggest challenge facing the music industry is the absence of investors willing to inject funds and resources to help it flourish.
“Our music industry needs investors—people who will put in money and resources so that the industry can grow,” he stated.
Drawing from his personal experience as the manager of Medikal, Mr. Delly acknowledged that the journey has given him a firsthand look at the obstacles artists face.
“Working with Medikal gave me direct exposure to some of the industry’s major challenges,” he reiterated.
The Artist Manager also stressed the need for multiple forms of support beyond just financial aid. “From financial investments to structural improvements and a well-organized logging and royalty system, we need frameworks that ensure artists are fairly compensated for their creative works,” he noted.
Mr. Delly urged both the government and private institutions to take the entertainment sector seriously, as it has the potential to drive tourism and economic growth.
“Entertainment promotes tourism, and the government, as well as private organizations, should pay attention to our industry,” he stressed.
Touching on international recognition, he expressed his disappointment in the level of support Ghanaian artists receive outside the country. “Our artists do not get the support they deserve—not even a quarter of it,” he revealed.
Despite the current setbacks, Mr. Delly remains optimistic about the future of Ghana’s music industry. “When these issues are properly addressed, the industry will flourish for the benefit of all stakeholders,” he retorted.
His call to action serves as a wake-up call for industry players, investors, and policymakers to rally behind Ghana’s music sector and help unlock its full potential on both local and international platforms.
