By Kwame Bediako
Guinness, the official beer partner of the English Premier League (EPL), brought the iconic Premier League Trophy to Ghana for the first time ever. The event, held on Friday, March 14, 2025, marked a significant milestone in the brand’s commitment to football and its dedication to celebrating the passion of Ghanaians for the beautiful game.
Since August 2024, Guinness has proudly held the title of the EPL’s Official Beer and Non-Alcoholic Beer Partner, signaling its first global foray into football sponsorship. Through its innovative Guinness Matchday platform, the brand has consistently bridged the gap between fans and the sport they love. The arrival of the Premier League Trophy in Ghana represents another unforgettable moment in this journey, further solidifying Guinness’s role as a champion of football culture.
The trophy tour, a celebration of football’s unifying power, will reach its crescendo with an epic live viewing event on Matchday 29 of the Premier League season. Fans will gather to experience the excitement of top-tier English football like never before. The event promises big-screen live match action, expert analysis from renowned football pundits, interactive fan engagement sessions, and exclusive photo opportunities with the Premier League Trophy. This extravaganza is set to create lifelong memories for football enthusiasts in Ghana.
The arrival of the Premier League Trophy in Ghana is more than just a symbolic gesture, it underscores the deep connection between Ghanaians and English football. Guinness Ghana’s initiative has reignited the excitement of fans, offering them a unique chance to engage with the EPL’s rich legacy and culture. The brand’s efforts have once again demonstrated its commitment to fostering a sense of community and shared passion among football lovers.
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