By Josephine Kekeli Amuzu
A renowned Artiste manager and entertainment pundit, BullGod has stated how music consumption in recent days has transformed.
In an interview with Showbiz Review Xtra with DJ Slim, he noted the significant shift in the digital music landscape indicating that investing in music videos is irrelevant.
“Do not spend time doing music videos in 2025, it doesn’t make sense anymore,” he said.
BullGod stressed the decline of video content stating that ” people don’t even consume it anymore”.
He pointed out how visualizers have become effective in reinforcing how virtual and digital interactions have reshaped the way that people consume content in this modern world.
“We are in 2025, and if you go into research, even experts in the game will tell you visualizers are more effective,” BullGod stated.
He also acknowledged the internet’s dual impact on the music industry, saying, “The internet is both our greatest enemy and our greatest friend. You have to look at it from the angle that would work for you “, he said.
He concluded that producers and musicians should rethink and adopt innovative ways in the ever-evolving digital landscape.
