By Savannah Pokuaah Duah
Renowned Ghanaian producer, director, and actor, Fifii Coleman, has emphasized the need for a vibrant creative economy in Ghana, calling on policymakers to create an enabling environment for creatives to thrive.
Speaking on GTV’s breakfast show on Thursday, January 16, 2025, Fifii Coleman stressed the importance of having the right people in the right positions to drive growth in the creative industry. “We want to have a system where we have the round pegs in the round holes and the square ones in the square holes,” he said.
Fifii Coleman advocated for policies that support entrepreneurs in the creative sector.
“I’m expecting policies that allow those of us who are entrepreneurs in the sector to, love what we do, empowering us,” he explained.
He also emphasized the need for Ghana’s creative industry to be self-sufficient and export-oriented.
“I want to take what we have and shove it into their faces too, so they can also receive it. We’re not always receiving from them, but we also take it out there to them,” he said.
Fifii Coleman further called for a minister who understands the needs of the youth in the entertainment industry. “I want to have a minister who understands, what is required for us to be at par. How do we get there?” he asked.
He also highlighted the importance of education, promotion, and collaboration between old and new generations of creatives. “We should hold their hands…We should tap into them and use them for what we need to do,” he said, referring to the pioneers of Ghana’s creative industry.
