By Seli Baisie
Kendrick Lamar has set a new streaming record on Spotify following his Super Bowl halftime performance with SZA, dominating the U.S. charts and seeing a surge in global streams.
On Monday, the first full day after the performance, Lamar claimed the top six spots on the U.S. Spotify daily chart. His track Not Like Us, which won five Grammy Awards and became a defining moment in his feud with Drake, led both the global and U.S. charts on 10 February, amassing over 11 million streams in a single day.
Lamar’s dominance continued with Luther, TV Off, Squabble Up, and two collaborations with SZA- All The Stars and 30 for 30—completing the top six. He was the most-streamed artist globally and in the U.S. on Monday, while SZA ranked second in the U.S. and fourth worldwide.
Resurgence of Old Hits
The impact of Lamar’s performance extended beyond his latest tracks. He had 28 songs on Spotify’s daily Top 200 chart, with several older hits re-entering the rankings. HUMBLE. climbed to No. 12, Money Trees reached No. 17, Alright landed at No. 43, and Euphoria, another song aimed at Drake, secured the No. 54 spot.
On Apple Music, Not Like Us led the U.S. and global song charts, while his albums GNX and DAMN. ranked first and second on iTunes, respectively.
Super Bowl Performance Soars on YouTube
Lamar’s Super Bowl performance has also been a major hit on YouTube. The NFL’s official upload has amassed over 41 million views since being posted on Sunday night. His performance is on track to surpass last year’s halftime show by Usher and has already outperformed those of artists such as Justin Timberlake and Maroon 5.
Streaming Surge
Spotify confirmed that Lamar’s halftime show led to a significant boost in his music streams. His entire catalog saw a 175% increase, with Not Like Us experiencing the largest spike at 430%. Other notable increases included HUMBLE. (300%), All The Stars (290%), Man at the Garden (260%), DNA. (260%), and euphoria (260%). SZA also saw an 80% rise in streams after the event.
Lamar’s record-breaking streaming numbers reinforce his influence in the music industry, cementing his Super Bowl performance as one of the most impactful in recent years.
