Yemi Alade: ‘Don’t be in a rush to sign deals’

Nigerian star Yemi Alade recently signed a two-album deal with Universal Music France, after lengthy negotiations.

Talking to the BBC’s This Is Africa programme, she advised other African musicians to hold their nerve and have confidence:

I think the world is coming to Africa, our quality is increasing, especially musically, video-wise…

The world is now listening and watching and trying to be part of this… and they are welcome, because that’s what we are here for!”