GHANA WEATHER

Communication 101: The Fashionably-Conscious Politician – A Wardrobe for the Woman on the Frontline

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By Joyce Bawa Mogtari

The rise of Proudly Female Leadership is here, and Ghana has reached a historic milestone with the inauguration of its first-ever female Vice President. This remarkable achievement calls for a reflection on the evolving role of women leaders in politics—and yes, their impeccable sense of style, too.

Who could forget the spell-binding global attention captured by the fashion spectacle of the Trump inauguration, where the elegance of women leaders like the First and Second Ladies became a statement of timeless sophistication?

Similarly, Ghana made its mark during the inauguration of President John Dramani Mahama just weeks ago, when the President dazzled in an iconic agbada adorned with Gye Nyame emblems, celebrating Ghanaian artistry and creativity. This event showcased not only our political pride but also the high fashion standards of the Ghanaian people.

As the presence of women in politics continues to grow, so does the fascination with their fashion choices. Today, female politicians are navigating the intersection of leadership, image and identity. Their wardrobe is not merely about clothing – it is a powerful tool for communication, representation and influence.

A fashionably-conscious female leader is intentional about her wardrobe. She understands its impact on her public image while remaining mindful of its social, cultural and environmental implications.

Personally, I have found that intentionality in appearance enhances one’s sense of purpose and creates opportunities for positive social interactions. The right outfit, chosen thoughtfully, conveys confidence, professionalism and alignment with one’s values.

For the corporate powerhouse or legal practitioner, wardrobe essentials include tailored suits, sleek black dresses, and smart trousers. These staples exude a sense of authority and refinement. But for women who wish to embrace their cultural identity while remaining professional, the modern African look is an ideal choice.

In recent years, African women leaders have boldly embraced our rich cultural heritage. The quintessential kaba (a top and slit or skirt), African-print skirt suits, and contemporary African-print dresses have become staples for conferences, formal events and even boardrooms. These ensembles are no longer limited to traditional contexts – they are now as chic and polished as haute couture. Wearing African prints proudly showcases not only personal style but also cultural heritage. This makes a bold statement about identity and pride.

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