By Joyce Adjei Tawiah
On GTV’s breakfast show on January 27, 2025, Fuseini Iddrisu an expert in public relations and crisis management who is also a lecturer at the University of Media, Arts and Communications UNIMAC -IJ formerly GIJ, emphasized on the significance of front desk staff in every company. The interview highlighted how these employees serve as the first point of contact for clients and the significant impact they have on brand perception.
Fuseini Iddrisu emphasized that front desk staff are often the first people clients interact with, making them the “face” of the company. “Their demeanor, attitude, and professionalism can leave a lasting impression that either enhances or diminishes the company’s reputation,” he stated.
Front desk personnel are not just employees; they are ambassadors of the company,” Iddrisu explained. He highlighted their role in influencing client loyalty and ensuring that visitors feel valued and respected.
The interview concluded with a call to action for organizations to prioritize the well-being and development of their front-desk employees. Fuseini Iddrisu remarked, “When you invest in the people who represent your company to the outside world, you’re investing in the success of your brand.
