Women have been left behind for so long and do not have time to waste: they should therefore work hard, to accelerate actions in order to achieve gender parity goals, says Nancy Assor Asiedu-Amrado, head of brands management at the mobile provider, AT, formerly, AirtelTigo.
Mrs Asiedu-Amrado, who was speaking at an event to mark this year’s International Women’s Day at Akyem-Hemang, urged men and community leaders to support women to enable them to become economically viable.
She used the opportunity to launch the ‘Inspired-by-Assor Mentorship and Awards Scheme for young girls’ and inaugurated a Women’s Empowerment Network for the women.
The empowerment programme is aimed at inspiring girls in education as well as empowering women economically. This initiative attracted women and girls at Akyem Hemang, and neighbouring towns including, Dome, and Gyampomani.
Mrs Asiedu-Amrado explained to the women the importance of good personal values, thinking big, setting tangible goals, designing action as well as implementing plans that can empower them to achieve remarkable successes.
She donated 1,000 customized exercise books to the girls, five Veronica buckets, gallons of liquid soap as well as perfumed wash softeners to the schools, and the community.
Asiedu-Amrado urged the students to maintain good hygiene and frequent handwashing to help curb the cholera outbreak.
The event was also used to train the women in the production of local liquid soap and perfumed after-wash detergents for sale.
She educated them on effective marketing and branding strategies, sharing valuable insights to help them commercialize their products using both traditional and new media.
Commenting on the program, Osabarima Mirrikkissi Okasum Apori Atta said, Inspired-by-Assor is a laudable initiative and should not be allowed to end, but must continued in more communities until all our women and girls are able to attain financial independence.
He asked the women to seek assistance through agencies like MASLOC, which assist them with soft loans in order to help them achieve their desired financial freedom.
Other dignitaries that attended the event, include, Kofi Okyere Agyekum, former MP for Fanteakwa South, Nana Ntori Agyebeng – Gyaasehene of Akyem Hemang/former DCE, Fanteakwa South.
Also in attendance were headmasters, teachers, and students from Akyem Hemang Presbyterian School, D/A Basic School, Hemang SDA Primary & JHS School, Gyampomani Presby Primary & D/A KG, and Dome Primary & D/A JHS.
