By: Kwame Bediako
The Ghana Premier League (GPL) is at the center of a heated debate over broadcasting rights, with the Chief Executive Officer of Bibiani Goldstars, Mr. Akwasi Adu, strongly opposing a proposal to have the league televised on SuperSport.
Mr Akwasi Adu argues that moving the GPL behind a paywall would exclude many Ghanaian football fans who cannot afford premium sports channels, limiting local engagement and passion for the game.
The proposal, which was disclosed by Majority Leader, Mahama Ayariga on the floor of parliament on Wednesday, February 19, 2025, aims to increase the league’s visibility and attract a larger audience. However, the CEO of Bibiani Goldstars believes this approach risks alienating casual fans and fostering a disconnect between the league and its supporters.
He advocates for the GPL to be aired on the Ghana Broadcasting Corporation (GBC), the country’s national broadcaster, to ensure widespread access.
“I disagree with him that our league should be broadcast on SuperSport,” Mr Adu said. “I would rather suggest that they invest in our Ghana Broadcasting Corporation, which is our local television entity. If GBC is properly resourced and takes control of the TV rights, why can’t they also sublet these rights to local stations like Adom TV, Kessben TV, and Citi TV? That way, every Ghanaian, regardless of location, can have access to the Ghana Premier League.”
Mr. Adu also questioned the reach of SuperSport in Ghana and emphasized the importance of ensuring that the league is seen as a unifying force. “How many Ghanaians have access to SuperSport in their homes?” he asked. “In my opinion, they should consider resourcing GBC so it can take over the TV rights and ensure that the GPL is accessible to everyone.”
With the GPL struggling to attract sponsorship and maintain fan interest, Adu believes that free access would revitalize public enthusiasm and contribute to the overall growth of domestic football.
He insists that making the league freely accessible would benefit not only the fans but also the clubs and the sport as a whole.
“This is about more than just sports; it’s about connecting with the people who love the game,” Adu said. “If the GPL is behind a paywall, we risk losing the very audience that makes Ghanaian football vibrant and unforgettable.”
