By: Jones Anlimah
Over 1000 hairstylists and beauticians in the Volta Region have benefited from a skills and business acumen training programme. The training programme sought to equip the hair professionals with the latest hairstyling trends and essential entrepreneurial skills.
Dubbed “The Hair Experience” the day’s training programme covered a wide range of topics that related to new trends in the beauty industry.
Over 1000 hairstylists and beauticians across the region participated in the training programme. The programme was designed to ensure that the hairstylists and beauticians receive a holistic learning experience, enabling them to stay ahead of the curve and excel in their respective fields.
Renowned experts in hairstyling and business management were invited to provide valuable insights and hands-on training to the participants. The training programme was under the auspices of the Volta Regional office of the National Youth Authority in partnership with a renowned hair products company, Kanekalon.
The Marketing Executive Officer of Kanekalon, producers of Kanekalon fibers and facilitators of the training programme, Miebi Egbebo said the programme offered the participants the opportunity to enhance their skills and stay at the forefront of the hairstyling trends, thereby offering clients a diverse range of personalized and contemporary styles.
According to her the training program also focused on strengthening the participants’ entrepreneurial skills as business acumen sessions were conducted, covering essential topics such as marketing strategies, book keeping management and effective salon management.
“Some qualities of kanekalon fibres are that they are flame retardant, it is light, soft and silky and it is globally loved. So these are the qualities we want our Hairstylists to be identified with. So in all we want our Hairstylists to understand that we are here to improve their skills, we want them to improve on their skills and that when they improve their skills, they will be able to give better services to their clients and this is why we are having this training session with our Hairstylists here in Ho” she said.
The Volta Regional Director for the National Youth Authority Mr. Emmanuel Yao Sermodey said the collaboration between the NYA and Kanekalon is a testament of the authority’s commitment to empowering youth in their various fields of work in the region. He was hopeful that the training programme would prove to be a game-changer for hairstylists and beauticians in the Volta Region.
“This is a way for national youth authority to encourage young people especially women to acquire livelihood skills. Aside the livelihood skills they acquire they are also encouraged to learn about business management, how do you manage the business in a way that is sustainable. Regularly they would have to be encouraged to upgrade themselves learn the trendy styles learn the new ways of doing things learn how to keep records learn how to do some basic business management to be able to know whether the business is profitable or not.” he said.
The collaboration with Kanekalon, a leading provider of high-quality hair extensions, added further value as they were introduced to the brand’s range of premium hair extensions, gaining insights into their applications and maintenance.
